Median, 25th and 75th percentile multiples from disclosed consumer products transactions, 2018-2026, by deal size (enterprise value). Cells need at least 10 deals.
| Deal size | Multiple | Median | P25 | P75 | Deals |
|---|---|---|---|---|---|
| $5M-25M | EV/Revenue | 0.76x | 0.47x | 1.40x | 12 |
| $25M-100M | EV/Revenue | 1.20x | 0.65x | 1.93x | 14 |
| $100M-500M | EV/EBITDA | 13.18x | 9.15x | 16.95x | 10 |
| $100M-500M | EV/Revenue | 1.89x | 1.22x | 2.45x | 21 |
| >$500M | EV/EBITDA | 9.91x | 8.68x | 11.35x | 14 |
| >$500M | EV/Revenue | 1.88x | 1.25x | 2.34x | 20 |
Smaller deals usually trade at lower multiples than platform-sized ones, so compare a business with the row for its own size.
Consumer products deal benchmarks on ExitValue.ai · How consumer products businesses are valued
Estimate a specific business: free valuation calculator (full disclosure: built by the publisher of this dataset).
Open data, CC-BY-4.0. Aggregate medians of disclosed M&A transactions (licensed M&A database, SEC EDGAR filings, verified press releases). Published by ExitValue.ai · source repo · DOI 10.5281/zenodo.20398222